Your website is the ultimate representation of your business. It’s the one place people can learn about who you are and what you do, invest in your products and services, and decide whether they want to become long-time brand loyalists. In other words: Your website is really important.
Without regular check-ins and updates, however, your website can become static and outdated, creating a major gap in your brand and business. Luckily, we’ve put together some of our best quarterly housekeeping tips — just in time for Q2.
Let’s get started, shall we?
Quarterly Website Check-In: 5 Website Housekeeping Tips
1 | Do Some Cleaning
Sometimes, it just feels great to dig in and do a deep-clean, right? Your website is no exception. It’s always good practice to go through your site page by page and clean up any unnecessary or outdated info.
Not sure where to start? No problem! First, double-check your site navigation and make sure you only have essential pages listed. If you have too many options in your top navigation, visitors will become overwhelmed and not know where to start.
Next, check your whitespace throughout. More often than not, website owners feel like they have to fill up the entire page with content and photos. But that’s definitely not the case! Your site should be clean, easy to scan, and de-cluttered.
Related post: BOO! Are You Making These Scary Website Mistakes?
2 | Review and Update Core Pages
As your business grows and evolves, your website should, too! Go through your core pages and make any necessary updates and changes. Pages like:
- About page
- Sales pages
Whether they need a little cleaning, updated photos, or new content, small changes can make a big difference.
Related post: 5 Signs It’s Time to Revamp & Refresh Your Website
3 | Fine-Tune Your SEO
While you’re updating your core pages, it’s also a good time to fine-tune your search engine optimization (SEO) strategy. By adding keyword-rich content and metadata, you can boost website visibility and traffic.
Don’t worry, though; you don’t need to be an SEO expert to do it. Simply use the Yoast plugin on your WordPress as a guide to optimize and improve your site.As Q1 comes to an end, we have one question: Do you have a quarterly website check-in planned? If your answer is no, our 5 housekeeping tips are for you. If your answer is yes, these tips are for you, too! Here’s your guide!Click To Tweet
4 | Look Ahead to Your Q2 Goals
With Q1 under your belt, it’s time to look towards your Q2 goals. Even if none of them are website-related, your website still needs to support your goals. For example, if you want to grow your email list or focus on sales, make sure you have a strong landing page and sales funnel.
Because even if your strategy is to post more on social media, you’re ultimately driving your audience to your website. And if your website isn’t set up for success, you won’t get the conversions you need to reach your goals.
Related post: 5 Ideas to Help You Diversify Your Business Income
5 | Prep for Future Product and Service Launches
While we’re on the topic of goals, it’s also a great time to start prepping your website for upcoming product and service launches. Finally, starting a podcast? Ready to announce your affiliate program? Your website needs pages to support your new and exciting adventures!
With our Add-On Templates Kit, you can quickly and easily add new pages that match your existing Bluchic WordPress theme! That way, you’re creating even more opportunities to enhance your site’s visibility and continue growing your audience and biz.
Doing regular housekeeping and check-ins on your website is a crucial part of your business. But sometimes, it can be hard to know where to start or what changes to make to set yourself up for success.
With consistent quarterly check-ins, though, you can ensure your website evolves, adapts, and grows right alongside your business.
Ready to refresh your website? Shop our Bluchic Templates now!