So, you’re thinking about starting a podcast? That’s great! But before you dedicate any extra time and energy to this new adventure, you want to make sure it’s worth it. In other words: What’s in it for you?
Turns out, there are a lot of great reasons to start a podcast, like:
- Expanding your creativity
- Boosting engagement
- Repurposing (or expanding) content
- Offering a different (and more convenient) option to absorb content
- Having fun
- And much more!
But there’s one more reason that can prove most effective for your business and brand: growing your audience. We’re breaking down how to grow your audience with a podcast here.
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1 | Connect with them in more ways
When you first launch a podcast, you don’t want to take your focus and energy away from your current audience. After all, they’re a big reason why you’ve gotten this far! So, think of your podcast as yet another way to connect with them and open the door for even more engagement. How, exactly? Through channels like:
- Podcast apps
- New social media profiles for your podcast (like Instagram, Facebook Groups, Twitter, Reddit, and more!)
- Your website (more on that later)
- Guest shares
- Podcast newsletters
- And more!
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2 | Cultivate connections with new listeners
Once you’ve established new ways to connect with your current audience, it’s time to turn your attention to new listeners. After all, virtually anyone can stumble upon any type of podcast — whether they’re already familiar with your business or have never heard of you. As a result, you need to tune in to who they are (pun intended) and what they want.
You will already have a good idea of their interests based on the simple fact they listened to your podcast. But how can you convert them from followers to customers? What else drives and motivates them? What else of value can you offer them? The answer: everything!
All you have to do is build an email list from your new listeners. From there, connection (and conversion) is well within your reach. In addition to a podcast newsletter, you can offer them a freebie, develop a sales or tripwire funnel, or simply ask them to engage with you on other platforms!
Related post: 5+ Tips to Turn Social Media Followers into Customers
3 | Establish your expertise
A podcast offers yet another opportunity to establish your expertise — but in a way that other platforms can’t quite capture. That’s because podcasts are mostly unscripted and a bit more candid than other assets like videos and webinars.
In this setting, audiences get to hear your passion, knowledge, and personality directly from the source: you! Something that may prove incredibly valuable when it comes to building brand trust and establishing yourself as an expert in your particular realm.
4 | More opportunities for collaborations
Another effective strategy for growing your audience? Tapping into other audiences! Here’s what we mean:
- Invite other influencers or experts to be a guest host on your podcast
- Reach out to other podcasts you enjoy for cross-promotion opportunities
- Promote other entrepreneurs and businesses on your podcast (in exchange for them sharing it)
- Spread the word about your podcast through your affiliate program
All of these tactics can help you effectively reach several different audiences — all without shelling out lots of time or money. What’s not to love?
Related post: 5 Reasons Why Collaborating Instead of Competing Is Good For Business
5 | Create a podcast landing page
Remember when we mentioned using your podcast to boost engagement on your website? This is where it comes into play.
With a podcast landing page, you can drive more traffic to your website and post all your website — both of which are great for expanding your audience. Another perk? It’s a great Search Engine Optimization (SEO) tactic, too!
Final Thoughts
Launching a podcast can take a lot of time and energy, but the payoff can be priceless. But with the right tactics (and templates!), you can grow your audience and reap tons of other benefits along the way.
The good news? You don’t have to start from scratch! With Bluchic’s Add-On Templates Kits, you can quickly add a gorgeous podcast page to your website that’s on-brand and on-budget. Find your Add-on Templates Kit now!