Now that we’re easing into spring (finally!), things are in full swing for your business. But you want to make sure you continue building momentum instead of going stagnant. One way to do that? Spring cleaning.
We’re not talking about your home, office, or garage — we’re talking about your website. That’s because your site needs just as much upkeep (if not more!) as any other aspect of your business.
After all, it’s essentially the only place audiences can go to learn about you, your business, your brand, and — of course — convert! If they can’t do any of that on your site, then you can’t continue to grow your biz and crush your goals.
That’s why we’re breaking out our spring cleaning website checklist to set yourself up for success now and through the rest of the year. Whether you’re a brand-new website owner or have held down your domain for years, this list is for you.
So break out your cleaning supplies (paper, pens, and lots of coffee), and let’s get started!
Your Website and Business Spring-Cleaning Checklist
1 | Get your content up-to-date
Simply put, the content on your website should always be accurate, up-to-date, and evergreen. (And no, that’s not a springtime pun). But, if we’re being honest, we know that’s not always possible for entrepreneurs with seemingly endless to-do lists.
As part of your website spring cleaning, take some time to go through all of your site’s pages to dust off anything from the last year that is outdated. Here’s how:
- Add any new services and remove items you no longer offer
- Make sure all your pricing (and specials) are current and accurate
- Add or remove team members and update bios
- Ensure all of your contact info is accurate so your audience can reach you
- Update the copyright year in your footer
- Swap out old testimonials for new ones
- Ensure all your events (and anything else that’s timely) are current
Related post: The 7 Dos & Don’ts of DIYing Your Website Copy
2 | Clean up broken forms, feeds, + links
A broken website is one of the easiest ways to deter customers. Things like broken forms, feeds, and links can also hinder your visibility on search engines while keeping you from growing your business.
After all, if your contact form doesn’t work, how will potential clients reach you? Answer: They won’t. That’s why it’s important to:
- Test all forms on your website by filling them out to ensure they’re working properly
- Double-check that automated email responses are working (like after someone fills out a form)
- Check and fix broken links with Broken Link Checker by WordPress
- Test your RSS feeds for email opt-ins
- Test other plugins and widgets on your site (like social media share buttons)
- Test your chatbot (if you have one)
- Test any tripwire funnels you have set up
- Check your blog and/or newsletter feed to ensure they’re posted and featured in the right order
Related post: 5 Ways to Fall Back in Love with Your Website
How to keep your website up-to-date
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3 | Liven up your content + calls-to-action
Sure, your website needs to look good, but it also has to sound good — and sound like you. That, of course, comes through your content, which is one of the most crucial aspects of your website.
If your content is hard to read, uninspiring, or invisible to search engines, you likely won’t spark a lot of action on your site. Thankfully, that can be avoided by livening up and optimizing your existing content. Here’s how:
- Add more inbound links to core pages and blogs (link to other posts, products/services, and least-visited pages)
- Optimize your calls-to-action (CTAs) to, well, drive more action (i.e.: ‘Learn More’ vs. ‘Discover How [PRODUCT/SERVICE] Can Grow Your Business)
- Add more natural, keyword-rich phrases to your headers and body copy (use the Yoast SEO WordPress plugin to help guide your keyword and metadata optimizations)
- Check tracking on your key performance indicators (KPIs) like downloads, sign-ups, purchases, and CTA clicks’
4 | Declutter + reorganize
Just as you would declutter and reorganize spaces in your home, you can do the same for your website. This can help freshen up your website while making it easier to navigate and find important information. Be sure to:
- Clean up and simplify your navigation by only keeping the most important pages
- Reorganize your navigation in order of importance
- Be mindful of whitespace — not every inch of your website needs to be filled with content and photos
- Simplify some of the content on your page by deleting unnecessary information, breaking it down into shorter, easier-to-read paragraphs, and removing any complicated language
- Go through each page and make sure the flow of the content makes sense (and reorganize if necessary)
- Remove any unnecessary (or outdated) banners and pop-ups
Related post: How to Legally Protect Your Website and Business
5 | Refresh your look + feel
One of the best parts of spring is that everything looks and feels like new again. Luckily, your website is no exception! We’re not talking about an entire rebrand — just some small enhancements that can make a big difference, like:
- Change out old photos for new ones
- Update team headshots
- Add new brand elements like logos and textures
- Mix up your color palette to freshen up the design
- Update your brand logo
6 | Plan for summer + beyond
The entire goal of spring cleaning is that it keeps your website (and business) from going stagnant. And part of that means planning for the summer months and beyond. Set yourself up for a successful year by:
- Updating your content strategy and content calendar
- Preparing for upcoming launches and announcements
- Adding new pages to your site (with the help of Bluchic’s templates) as your business grows
- Scheduling future weekly, monthly, and quarterly website check-ins
Your website is one of the most important aspects of your business — one that needs consistent TLC. And now that spring is here, it’s the perfect time to do some more in-depth cleaning and fine-tuning. Hopefully, with helpful spring-cleaning checklists like this, your website can adapt, grow, and succeed right alongside your business!
WANT MORE HELPFUL CHECKLISTS?
If you just launched your website (or prepping to launch one): Check out our ultimate WordPress checklist for new websites.
If you have an existing website and need help updating it, use this how-to for keeping your website consistently up-to-date.