Are you passionate about taking your business to next level? Your services page is usually one of the most viewed pages of your website, so the right layout and content can potentially lead to more sales. Here’s how to format your website’s services page to attract more clients.
1 | Break the Ice
First, give a brief overview of the services you offer and then follow up with a more detailed description of your services. To gain a competitive edge, you should also highlight the benefits prospective clients can experience after using your company’s services. Appeal directly to your ideal client by addressing their problems or pain points and how your services can solve them.
2 | Explain Who Your Ideal Client Is
Next, discuss who your ideal client is and give examples of the types of people who generally use your services. You can also highlight specific clients you have served in the past, after obtaining their permission to be featured. Include a section titled “This is for you if…” so your website visitors can quickly skim the content and see if your services are suitable for their particular needs.5 Must-Have Tips for Writing a Services Page That Converts Prospects into CustomersClick To Tweet
3 | Dazzle with Testimonials
Reserve a section of the services page for testimonials. Past clients that are happy with what you did for them can really sell the value of your services. Nothing is more assuring and confidence-inspiring than for prospects to hear success stories from real people that have worked with your business in the past.
After reading your testimonials, potential clients will know exactly what to expect and will feel like they can trust that your business can deliver what they need. Alternatively, you could include a link to a separate testimonials page on your website.
4 | Be Transparent With Your Prices
Often potential customers will leave a website if they can’t find pricing information, so make sure to include the prices of your products or services. Although we recommend giving specific prices, you can mention a price range for various products or a starting price point if your service prices can vary. This will help you avoid wasting time with potential customers who can not afford your services.
5 | Include a Call to Action
Now that you have highlighted your services and the benefits clients can expect from them, the very last section should include an unmistakable call to action. You should provide information for prospective clients on how to proceed if they want more information or want to work with you. Place a button or link that clearly says “Get a quote” or “Contact us now” so you can get potential customers’ contact information and speak with them further about their needs.
The more you tailor your services page to appeal to your ideal client or target market niche, the more likely you will be able to attract the kind of people who need your services and that you want to work with. A clear yet descriptive services page with a prices, testimonials, and a call to action should help you create a professional and informative services page that will make your business stand out from others in your niche.