Do you strategically promote your online shop on Twitter? Many people think Twitter is too difficult to keep up with and give up before they start.
While Twitter can be overwhelming, it can also be an incredibly useful tool to promote your online shop, drive more traffic, and get in front of new audiences.
Today we highlight our best tips on promoting your online shop on Twitter. Let’s get right to it!
The Best Ways To Promote Your Online Shop On Twitter
1 | Twitter chats
Twitter chats are an amazing way to connect with an audience who may not be familiar with your business.
There are Twitter chats on just about any topic you can think of: health & fitness, marketing, home design, healthcare, even agriculture so I’m confident you can find a Twitter chat that is related to your business.
We suggest finding a Twitter chat where your ideal audience would be hanging out.
2 | Hashtags
Hashtags are an especially useful way to connect with users that follow you and those that don’t follow you.
Hashtags can get your tweets seen by thousands if not millions of other users who are currently following your business on Twitter.
Something to keep in mind is to find and use appropriate hashtags for your business. To get started, look at influencers in your niche (more on that below) and see what hashtags they are using.
Don’t use too many hashtags in one tweet, we suggest one to two hashtags per tweet.
Related post: How To Drive Traffic From Instagram To Your Online Shop
[clickToTweet tweet=”Discover the best ways to promote your online shop on Twitter with these tips!” quote=”Discover the best ways to promote your online shop on Twitter with these tips!”]
3 | Interact with influencers
Another great way to promote your online shop on Twitter is to interact with influencers that your ideal customer follows.
An influencer is someone who has authority in a particular niche. Influencer marketing is skyrocketing as a way that businesses can get introduced to new audiences.
Interacting with influencers can be a great way to build credibility and trust with new audiences because these people already trust the influencer.
Ideally, you would identify influencers that your target audience follows. Try with starting a small conversation on Twitter first to get introduced to the influencer.
Once you’ve developed your relationship more, you may feel more comfortable with asking to partner up with them for a project
4 | Twitter cards
Twitter cards are a way to enrich a tweet with additional information, media or calls-to-action.
There are four different types of cards: Summary, Summary Card with Large Images, App Card, Player Card.
Here’s an example of a summary card:
Having a small summary that is attached to your tweet will give your followers a sneak peek at what they are clicking on so they know what to expect. It also makes your tweets stand out in the newsfeed, which is very important because Twitter moves at such a fast pace.
Sharing this little bit of extra information can influence your followers to click to read more on your website, which is exactly what we want!
Learn how to setup Twitter cards on your website.
Related post: How To Drive Traffic To Your Online Shop
5 | Twitter buy buttons
Buy buttons are relatively new to Twitter but they can be a game changer for your online shop.
Buy buttons makes it super easy for customers to discover and purchase products while browsing on Twitter.
Here’s an example of a buy button on Twitter:
As you can see, followers can immediately click to buy directly from your Twitter feed. How amazing is that?!
If you use Bigcommerce, Demandware, Shopify, or Stripe you should be able to enable buy buttons for your Twitter feed.
Learn how you can start using buy buttons on Twitter.
6 | Click to tweets in your blog posts
Click to tweets are an amazingly simple way to encourage more social shares of your blog posts. Here is an example of one of our click to tweets:
As a reader is scrolling through your blog post, they can easily click on the click to tweet to share your blog post on their Twitter account.
If a click to tweet wasn’t there, they might not have thought to share it on Twitter, because that’s not at the top of their mind.
But featuring the click to tweet, it’s much more likely that a reader will share your blog post.
If your blog posts are doing a good job of continuously driving traffic to your online shop, more people on Twitter will be introduced to your shop leading to more traffic back to your website.
Twitter may seem like an afterthought to many businesses, but if used the right way it can absolutely help drive a large amount of traffic back to your website and online shop.
Try out one of these tips and let us know how it goes by tweeting at us at @Bluchic! We’d love to hear what works and doesn’t work for your business!