New Year, new website! Or should we say refreshed website?
The beginning of the year is a great time to focus on goals that are both personal and professional. And if you’re an online business owner, chances are some of those resolutions have to do with your online presence.
After the craziness that is the holiday season, you may be busier than you’ve ever been, which makes those few weeks after the holidays the perfect time to get organized, reevaluate and set your business up for success in the New Year.
In today’s blog post, we’re giving you the ultimate cheat sheet on everything you need to know to update your website. It’s the ultimate calling card for your product or service-based business. And making sure it’s functioning in the best way possible will make sure your business will, too.
How to Update Your Website for the New Year
1 | Check Your Listings
When it comes to reevaluating your portfolio, start at the top. In other words, start with what you’re selling.
Whether it’s products, services or a combination of the two, check your listings to make sure you’re where you want to be. That could be paring down your service offerings based on analytics and customer feedback or ramping up new products based on what you learned the previous year.
Another option? Not changing anything. The important thing here is to think strategically about your business offerings and what makes sense for you.
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2 | Evaluate Your Pricing
It goes hand in hand with your product and service offerings — what you’re charging for them. The New Year is a great time to decide if you’re on target or need to adjust.
Like many other things in life, tuition and groceries, for example, prices tend to go up a little every year. When it’s by a nominal amount, say 1-5 percent, most customers won’t notice. Plus, you’ll be able to keep up with increasing business expenses.
However, if you aren’t getting the traction you need, think about adding some marketing promotions to temporarily lower prices. This strategy can increase traffic and new customers.
3 | Update Your Landing Pages
The New Year can mean a new facelift (for your website!). Now is the perfect time to make sure your online presence is professional and well designed.
Here at Bluchic, we are in the business of helping yours succeed with an entire line of WordPress themes. Whether you’re considering ChicShop, our theme specifically for female product-based entrepreneurs, to ChicServe, which is built for female service-based businesses, we’re able to give you complete flexibility — and customization! — when it comes to your website.
Not only do our WordPress themes look as good as they function, they can also be customized to fit your unique business needs. Whether it’s your about us page, portfolio, service page, FAQs or shoppable pages, you don’t have to sacrifice customization for eye-catching design.
Now you can have both while creating a website that’s easy for you to use and has a great user experience for customers.
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4 | Improve Your CTAs
Calls to action, otherwise known as CTAs, are some of the most important pieces of copy you’ll have on your website.
Whether it’s your contact us page or your product pages, each portion of your website should have a clear goal in mind and communicate what you want your customer to do.
Whether it’s “shop now,” “sign me up” or “learn more,” you shouldn’t leave your customers second guessing.
As your reevaluate your website, take a fresh eye from the perspective of your customer. Could CTAs be stronger or more direct? If so, there’s no time like the present to update them.
Wanting to prepare your website for the new year? Check out this blog post sharing how to prepare your site for a brand new year!Click To Tweet
5 | Check for Dead Links
It’s a customer’s worst nightmare (Ok, maybe not the worst…but pretty close). Finding a piece of content you want to learn more about or a product you want to purchase only to find out that it takes you to a weird page with the headline “404.” What the…
Instead of being bounced back to your homepage or having users exit the browser, a 404 page can include links that can help your customers find potentially relevant information on another page.
While this is important, it’s an even better idea to check all your links and fix the broken ones. If you haven’t already, download this free WordPress plugin to find the broken links on your website.
6 | Back it Up
Your website, that is! Although this task may fall by the wayside, it’s best to back up your content weekly to ensure your content is protected.
The good news is that it’s pretty simple to automatically back up your files. These plugins, UpdraftPlus and BackupBuddy, are easy to use for the average business owner.
7 | Double-Check Your Domain
Your domain may be one of those things in your business that runs on autopilot, but if your registration on your domain expires, everything may come to a screeching halt.
To prevent this, first, contact your hosting provider to see when your registration expires. After paying the amount due, consider opting in for auto-renewals.
In addition, this is a great time to make sure all your contact information your provider has is up to date (such as business name, phone number, email address, etc.).
The New Year is the perfect time to plan ahead for your business. So there’s no time like the present to upgrade your website, make it more professional and increase your user experience. If you don’t know where to start, our ChicServe and ChicShop WordPress themes are just what you need to get started.