How to Write Your Website in a Week | Writing your website copy can be a huge undertaking. But it’s possible to write it all in just a week! Here's how.

Redesigning your website can feel really exciting in the beginning. New layouts, new colors, new fonts, a brand-new WordPress theme… who doesn’t love creating their updated look and feel?

But then, the excitement comes to a grinding halt because you’ve finally reached one of the most difficult points in the process: writing your website copy. 

Staring down those blank pages can be intimidating and daunting. How will you ever fill those pages? What are you going to say? How long is it going to take?

We know first-hand how stressful writing your website can be. That’s why we’ve put together a list of ways you can confidently write your website in a week. Hint: It includes an incredible resource we think you’re gonna love. 

How to Write Your Website in a Week

1 | Get to Know Your Audience

First thing’s first, you should have a clear understanding of who you’re talking to. Conduct market research and find any data you can about your target audience. Try to answer questions like:

  • What are their interests? Likes? Dislikes?
  • What problems or hurdles are they experiencing that you can help solve?
  • What platforms and devices do they use the most?
  • How do they consume content?

If you plan on catering to more specific audiences, you can also uncover more details like their age range and geographic location to write more tailored and unique content. 

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2 | Find Your Unique Value Proposition

Next, you should pinpoint your Unique Value Proposition (UVP). In other words: What sets you apart from your competitors? Maybe it’s a unique product or service you offer. Or how you work with individual clients. Whatever that UVP is for you, use that as a foundation to create content for your website. 

Whether it’s in a headline, body copy, calls-to-action, a freebie, your newsletter signup, or anywhere else on your site, make sure you’re always highlighting the unique aspects of your business wherever you can. 

Related post: 7 Ways to Show More Personality With Your Website

3 | Develop a Purpose + Goal for Each Page

Now that you’ve built a strong foundation for your content, it’s time to develop individual pages. One by one, create a purpose and goal for each page. Those can look anything like:

  • Education + informing
  • Newsletter signup
  • Form submission
  • Scheduling a call or booking an appointment
  • Purchasing a product
  • Signing up for an event
  • Listening to a podcast episode
  • Reading a blog post
  • Requesting more information
  • And so much more!

Once you identify the purpose and goal for each page, create supporting content to get your audience on the same path. But remember: Put yourself in their shoes as you write your content. Because what sounds good to you may not always resonate with them! 

Wanna learn how to write your entire website in just ONE WEEK?! Check out these amazing tips from Bluchic for doing just that. (Hint: It also includes a giveaway to win an incredible resource AND a new WordPress theme!)Click To Tweet

4 | Don’t Start from Scratch

Even with all of the above elements, it can still be intimidating to stare down a blank website, wondering how you’re going to fill it with content. That’s where one of our good friends, Megan Taylor, comes in to save the day with her amazing product from The Copy Template Shop.

It’s called Website in a Week and it has everything you need to confidently write your website in as little as seven days. No more second-guessing what goes where or writing random paragraphs until you fill a page. With this incredible resource, you’ll have all the trainings, templates, and tools you need to write website copy that converts and actually resonates with your audience. Need we say more?!

Related post: Our Top Tips to Create Hype for Your Website Launch

Final Thoughts 

Writing your website copy can be a huge undertaking. But it doesn’t have to be that way! With the right prep work, resources, and plan of action, you can write an incredible website without starting from scratch. Before you know it, you’ll be launching your site and landing your dream clients!