Webinars can be an extremely successful marketing tactic for any business. But more often than not, the time, money, and effort it takes to actually create and host a webinar is enough to deter business owners from doing them. As a marketing business ourselves, we can definitely relate to that!
However, we’re here to tell you that the benefits of hosting a webinar might far outweigh the drawbacks. Those who already create webinars agree, with 95% of marketers saying that webinars are crucial to their marketing strategy. So, whether you’ve already tried to host a webinar, have thought about it, or still aren’t convinced, here are five reasons you should reconsider in 2021!
5 Reasons Your Business May Benefit From Hosting a Webinar
1 | Quality leads
One of the main reasons businesses host webinars? To create a solid base of loyal customers. Hosting a webinar can help do just that, generating anywhere from 500 to over 1,000 leads. And that’s from promoting and hosting just one webinar!
Of course, entrepreneurs know all-too-well that leads can quickly go cold. Consider this, though: Business owners say that of those who actually attend webinars, 20-40% of them turn into qualified leads. That’s a ton of opportunities you don’t want to miss out on!
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2 | Increased brand awareness
Even if you don’t initially have a huge sign-up list for your webinars, the promotion alone can help get more eyes on your business. In fact, 58% of marketers who use webinars say they’re a promotion tool. Whether you market your webinars through your website, social media, paid ads, emails, or all of the above, there are a lot of opportunities to get your brand in front of a lot of people.
3 | Established expertise
Even if you don’t see conversions right away, hosting webinars can inspire customers to come back in the future. That’s because you’re still producing valuable content that showcases expertise in whatever subject you’re covering. Of course, that can help build brand trust and loyalty amongst attendees, which is often half the battle in any marketing tactic!
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4 | You can repurpose them
One of the best-kept secrets in webinars is something called evergreen webinars. That means you only have to write and record your webinar once, then continue ‘hosting’ it as many times as you want in the future! The best part? You don’t even have to lift a finger to generate more leads and brand visibility — your webinars do the work for you!Want to grow your business while you sleep? Try creating and hosting evergreen webinars in 2021. They can help generate leads and promote your brand without you having to be there!Click To Tweet
5 | More engagement and interaction
When you host a webinar, you get the unique chance to show audiences first-hand your passion and interest in your subject matter. Even though it happens virtually, a webinar is maybe the closest you’ll get to a two-way, face-to-face interaction with attendees. And when you host live webinars, you can encourage real-time feedback and questions from your audience, boosting your engagement even more. In fact, 92% of attendees look forward to a Q&A at the end of a webinar, so the proof is already out there that they want to engage!
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Creating and hosting webinars can be a big time commitment for any business owner. But with the right planning and preparation, you can make webinars work for you and become a successful part of your marketing strategy in 2021. To make the most of your webinars, check out our webinar funnel templates!
With them, you can link attendees to a high-converting webinar registration page, a confirmation page to share important registration information, a replay page, and more! Best of all, you can customize these with your branding in just minutes — so you can get back to promoting your webinar.