The success of your online business depends on your ability to sell your digital products. But what does that actually look like? The idea that potential customers will decide to purchase your signature offer as soon as they learn about it isn’t how things work (in most cases). Instead, most customers follow a multi-step journey […]
Testimonials are an often overlooked aspect of marketing for online businesses. Many business owners feel uncomfortable asking clients for testimonials. And even if they do get over the awkwardness and ask for feedback, they don’t know what to do with it to effectively drive conversions. The idea of requesting and publishing testimonials might make you […]
If you want to grow your business and increase your revenue, you need to have a marketing strategy. That means creating a plan to build brand awareness and encourage your audience to buy your products. There’s no shortage of marketing advice out there, but that doesn’t mean that marketing is easy. In fact, with all […]
You know how important it is to market your business. An effective marketing strategy is the key to building your audience and improving your conversion rate. But building a marketing strategy and creating all the content you need to follow that strategy can take a lot of time. It can become overwhelming and unsustainable after […]
When you hear about “launching” an offer, you probably think of a limited-time event with a scheduled runway and promotional period with a hard end date. This is a live launch, and while it often works really well to build excitement for high conversion rates, it can be a lot of work. What if you […]