Believe it or not, Black Friday isn’t just for the big-box retailers who open their doors at 12:01am on the Friday after Thanksgiving. It’s in fact for all businesses – big and small, brick and mortar and online. Of course, your Black Friday sale will look a little different than other businesses if your offers […]
When you hear the words case study, what comes to mind? Maybe you think of large clinical trials, or giant presentations full of overwhelming charts and statistics. While both may be true, we think it’s time to start thinking of case studies as it pertains to your business. Why case studies? Think of case studies […]
With most purchases happening online, it’s hard not to avoid testimonials and reviews. Think about it: How many times have you browsed clothing stores, beauty products, restaurants, and everything in between without reading reviews? Probably not that many – if at all. The truth is, reviews (AKA: testimonials) are just as important for your business […]
Public relations (PR) can help you build your expertise, tell your brand’s story, create a positive relationship with other brands and people in your industry, and grow your reach. But the more “relations with the public” you have, the more you need to make it easy for people to connect with you, ask you questions, […]
What is marketing, really? It’s not just one thing — it encompasses creating valuable content, building relationships and networking, promoting your products or services, and more. While the overall goal of marketing is to drive traffic to your business and increase sales, it’s not always just talking about your services or offers. Instead, it can […]