We’ve talked about the power of free and freemium offers in attracting new customers. After all, who doesn’t want to try something free? There’s a reason so many grocery stores have tables with free samples! But getting a customer to download your digital freebie or sign up for a freemium service isn’t the end goal. […]
Creating and promoting a freebie can be a great way to attract new potential customers and clients. But you don’t want them to just use your free or freemium product forever — you want to turn them into buyers! So what’s the secret? Here are five ways to convert new subscribers and leads into paying […]
We’ve talked about some of the ways you can re-engage inactive subscribers — new offers, promos, or special email sequences are just a few options. You can also update the format of your emails and play around with the subject lines and CTAs. But your email messages aren’t the only tools you have to renew […]
Have you noticed a dip in the open rates for your email newsletters? That means you’ve got some subscribers who aren’t engaging with your content anymore. So what’s the solution? Re-engage them! There are many reasons that subscribers stop opening emails — sometimes people switch email addresses or change their goals and shopping preferences. But […]
How’s your email list looking? We’ve talked about how important it is to build an email list, but it’s just as crucial to clean that list regularly. Email marketing isn’t about engaging with as many people as possible. It’s better to communicate with your target audience — people who know your brand and are likely […]