It can be difficult to sell a product if you aren’t confident it’s actually going to sell. But if you aren’t confident in your product, your audience can sense your hesitancy and it will make them more reluctant to buy your product.
Selling products online can be especially difficult because often customers can’t see or touch the item before they purchase it. Those who sell digital products can have an even harder time because people don’t get something tangible with their purchase (we know your pain!).
However, there are ways to increase your confidence in your product and know that your product is going to sell.
In today’s post, we share how to be confident that your product is going to sell and what you need to do before your product even launches.
How To Be Confident That Your Product Is Going To Sell
Do your research
Research is key in selling products, whether it be online or in stores. Gone are the days of “build it and they will come.” You have to create a product that you know your audience is going to love and purchase. How do you do that? By first doing research.
While doing research for your product, here are some things to keep in mind:
- Talk to potential customers about what their struggles are related to your line of business (this means actually getting on the phone with them, video chatting, sending out surveys, and talking to people in person)
- Research the industry that you’re in and see what competitors are selling and their prices
- Monitor trends in your industry
Related post: Find out what you need to do before launching a brand new product
Be very clear about who should buy your product
For every single product you create, you should have a specific ideal customer in mind. We wrote out an avatar for the ideal customer for Bluchic and it has been so helpful for us when we’re creating new products.
Questions you should consider while creating your avatar are:
- What do they struggle with the most?
- What are their demographics (gender, age, occupation, location, likes/dislikes, etc)
- What do they succeed at?
- What do they enjoy doing?
- What do they hate doing?
Creating a survey for your audience to help you answer these questions is a great way to truly know what your audience thinks. If your audience isn’t very big, you can even talk with your ideal customers one-on-one via phone calls or Skype videos to ask them these questions and get to know them more.
Our business strategist Nevica Vazquez have us to do this with our audience earlier this year and it was very helpful in getting clear about who our ideal customer is, as it’s shifted over the last five years since we started the business.
Related post: 8 Mistakes Online Shop Owners Make (And What To Do About It!)
Feedback is essential for building a product that sells. If you’re just starting out and launching your first product, consider having beta-testers for your product so you can get feedback from people who actually use your product and what changes they would like to see.
There is an art to getting the right kind of feedback, so here are a few tips:
- Ask beta testers if there is anything confusing about the product itself or the information about the product. You want to make sure people know exactly what it is your product does.
- Make sure to make it clear how they should communicate their feedback.
- Actively respond to feedback. The purpose of having beta-testers is to improve your product so you want to make sure your testers feel heard.
Before launching that sales page, make sure you address potential hesitations customers could have to buying your product.
If it’s a high-priced product, some people may be hesitant about the price, so it’s important for you to point out the value of your product.
There are other hesitations people can have besides price. Other hesitations can include lack of trust, lack of credibility, no online presence, or poor customers reviews.
Not all hesitations have to be listed on the sales page itself, but having the answers to these hesitations already written out for you will make it easier when customers contact you with hesitations.
Be sure to address the features and benefits for the customer
At the end of the day, customers want to know what’s in it for them when they purchase your product.
How will their lives be changed?
How will it make their lives easier?
What benefits will they have by using your product?
People like to know the features of a product but what they really want to know is how your product ultimately makes their life better.
Related post: Top 12 Tools You Can Use To Run Your Online Shop
Create a launch plan
Finally, you’ll need to create a launch plan for your product. You can have the most amazing, incredible product in the world, but if you don’t have a launch plan no one will know about it.
We like to work backward when we’re creating a launch plan. We do this by setting a launch day and then plan out each week before that with all of the things we need to get done before the big day.
This helps us not feel as overwhelmed when we’re launching new products because we’ve built in some space in our weeks leading up to launch day.
When we’re in launch mode, we’re planning out social media posts, email newsletters, blog posts, key influencers and more. There is a lot that can go into a launch so that’s why it’s essential for us to write down a launch plan.
Related post: Learn what it takes to launch two new products in 3 months
As your business grows and time goes on, your confidence will continuously increase. This isn’t to say we don’t have days of self-doubt (oh believe, we do) but we now know our audience so well that we know the types of products that will sell well.
If you’re wanting to increase your overall confidence as a business owner, we’d highly recommend checking out these articles:
How To Increase Self-Esteem And Success In Business – Forbes
6 Simple Ways You Can Build Self-Confidence and Succeed – Inc
8 Ways to Boost Your Confidence – Entrepreneur
9 Powerful TED Talks To Boost Your Self Confidence – Daily Femme