We’re huge fans of styled stock photography. We use stock photography throughout our entire business and honestly, I know our business has grown because of it!
Using styled stock photography not only helps your business grow but it also saves you so. much. time! We tried in the past to shoot our own photos to use for our business but we quickly realized two things: 1) The amount of time it took to take gorgeous photos was not worth the return and 2) We aren’t the best at taking gorgeous photos.
While I’d love to say we’re amazing styled stock photographers, we’re not. Our expertise is creating beautiful, professional WordPress themes and our time is better spent on honing in our craft.
There are so many ways you can use styled stock photography to grow your brand and we decided to share all of the different ways we use them as well a few additional ways we haven’t tried yet!
8 Unique Ways To Use Styled Stock Photography To Help You Grow Your Brand
1 | Social media graphics
The most obvious of suggestions, but there are so many ways you can use styled stock photography for social media.
Here are suggestions on where to get started:
– Pinterest graphics
– Facebook posts
– Facebook cover page
– Twitter posts
– Twitter header
– Instagram posts
– Instagram stories
– YouTube header
Want to get the biggest bang for your buck? Check out this post from SC Stockshop on how to get 30 different image variations out of one of their images! Amazing, right?
2 | Promote your products
We use SC Stockshop and Haute Chocolate styled stock photos to promote our own products. It really helps bring our products to life and it matches perfectly with our brand imagery.
Here are the ways we use stock photos to promote our own products:
1. On our demo site: Each of our themes has a demo site that website visitors can view to see how one of our themes works in action.
2. On our theme bundle product: You can purchase all of our themes for one reduced price if you are a branding and web strategist who doesn’t want to be a coding machine for their clients.
Related post: The Ultimate Resource For Styled Stock Photography
3 | Website
We use styled stock photography all over our website. Here are a few ideas for you:
– Blog posts
– About page
– Services page
– Sidebar navigation
– Homepage banner
[clickToTweet tweet=”Check out these 8 unique ways to use styled stock photography to grow your brand!” quote=”Check out these 8 unique ways to use styled stock photography to grow your brand!”]
4 | Email newsletters
Email newsletters are another place where we use styled stock photos! We would recommend not using too many images in your emails because that can hurt your open rates. Here’s an example of ours:
5 | Sales pages
Sales pages are a great place to use styled stock photos. We use styled stock photos on our demo site to showcase all of our WordPress themes.
Instead of having your sales pages be all text, consider adding in stock photography to make the page more beautiful!
Related post: Where to Find Affordable Styled Stock Photography Library
6 | Lead magnets
We use styled stock photography on all of our freebies in our resource library. You can use them on all kinds of lead magnets: Ebooks, worksheets, checklists, workbooks, webinar slides…the options are endless! Here’s a screenshot of a few of ours:
7 | Email sign-up pop up
If you have an email pop-up enabled on your site, why not give it a makeover and use a styled stock photo to jazz it up?
Here’s an example from Ashlee Proffitt:
Now doesn’t this gorgeous email pop up make you want to sign up for her list?
8 | Promotional materials
If you’re running a business, you probably have some type of promotional material. Here are a few ways you can incorporate stock photos into your promotional materials:
– Social media ads
– Print promo ads
– Website/banner ads
– Business cards
Before using styled stock photos for any of these ideas, make sure you read the usage rules for the stock photography site you purchase from. Some stock photography sites have rules of how you can and cannot use their stock photos so you want to make sure you abide by their rules!