Building your email subscriber list is a solid strategy to grow your business in the digital age. Although in-person, personalized connections will always have a time and place, you can’t ignore the fact that more customers equals more sales (and more email subscribers equals more customers).
In a previous blog post, we told you everything you need to know (plus the kitchen sink) about lead magnets. Why you should have one. Why they’re valuable. Why they’ll turn followers into subscribers.
All that (free!) knowledge we gave you is the foundation for today’s post — creating a free resource library.
How to Create a Free Resource Library
What it Is and Why You Need It
Lead magnets draw customers in and entice them to provide you with their email address in exchange for an incentive. Whether it’s a downloadable workbook, checklist or email course, it provides value to your audience.
But what happens when you create a dozen lead magnets, also known as content upgrades?
Do your readers enter a new email address every time they want another piece of free content?
Do they need to resubscribe…and then resubscribe again? Heck no!
This is where your free resource library comes in. It’s basically a one-stop shop for all that amazing free content you’ve created. Here are our top reasons why they are great:
- It adds value to your brand and positions you as an expert.
- It makes it super simple to house all your lead magnets.
- It will grow your email list.
- It motivates you to create amazing content for your community, which will keep people engaged.
The 4 Elements of an Irresistible Lead Magnet
Resource Library 101
Before you start a free resource library, you need content to put in there.
Aim for at least 5-6 free pieces of content before your library goes live.
This is substantial enough while allowing your library to grow in the future based on your business goals and the needs of your audience.
When it comes to content though, quality is definitely better than quantity.
You want to make sure your offerings are providing people value. Really think about your target audience. What do they want? How much information do they need?
Another good rule of thumb is to offer variety. If you take a peek at this awesome freebie library (Spoiler alert: It’s ours!), you’ll see we have something for everyone.
Whether it’s a resource about WordPress, marketing, social media, eCommerce or fun desktop wallpapers, the variety will surprise and delight new subscribers.
7 Easy Ways To Drive Traffic to Your Lead Magnets
Think About the Details
As much as we wish it were the case, just having awesome content housed on a page on your website isn’t enough. To create an effective free resource library, you have to think about the logistics.
How is it that people will be able to use your content?
We definitely recommend using a service like Google Drive or Dropbox to allow your audience to easily download your content. For them, all it will take is one click to get what they want (an easy experience is always a good thing!).
To make the page look good, and increase user experience, create a custom image for each of your freebies.
Although this is technically optional, it’s so much more effective than a list of what you’re offering.Learn how you can create a free resource library for your own site with these super simple tips!Click To Tweet
Create Your Library Page
The one mistake you can’t make when it comes to creating a free resource library is forgetting to make it password protected.
The whole reason you are offering all this great content in one place is to incentivize potential customers by getting their email addresses. If they can access your content without giving anything up, they will!
Instead, make it password protected. You can easily obtain their email address which can send a welcome email to their inbox. From there you can send them a link to confirm their email subscription plus a password to access the content.
This little extra step will ensure that your information stays in the right hands.
Two other things to add on there are the freebie images mentioned previously and links to download the content. Here, you’ll want separate download URLs for each piece of content you are offerings.
Overwhelmed by creating your free resource library? Check out our Landing Page Templates! You can easily create your free resource library in just a few clicks!
Create Your Opt-in page
An enticing and attention-grabbing opt-in page is a must-have for your free resource library. This is how you actually obtain your readers’ names and email addresses.
Other than those two fields, you should have a link that says something like, “Yes! Sign me up!” or “Yes, I want access to the library.” Just something that tells people right away what will happen when they complete the fields.
Another thing you must have is a teaser copy of what is actually in the library, which will entice people to sign up. Walk the line between giving people a sneak peek of what they’ll find while leaving a bit of mystery.
Try adding a sentence including the “why.”
Why should people sign up? Why is it valuable for them to do so?
How to Create an Amazing Lead Magnet That Turns Followers Into Subscribers
When it comes to everything you need to create your free resource library, we’ve got ya covered!
In addition to helping you create a free resource library with our Landing Page Templates, we also have our Canva social media templates that will help you easily create things like Pinterest graphics that people will want to re-pin and share.
A styled, seamless and consistent look is so important when it comes to these graphics. And our social media templates give you the look you need at a price you want.
4 Ways To Promote Your Business That Will Give You A Big Return on Investment
A free resource library is a major incentive for would-be subscribers. Not having one is like missing out on customers (and sales!). Use these tips and tricks to get your page up and running — and let us know how on this post on Instagram!