Your website is a crucial asset for your online business — it’s how you build brand recognition and introduce your audience to your offers. Ideally, it’s also the main factor in converting visitors into loyal customers.
Building a conversion-focused website can be overwhelming, especially if you’re starting from scratch. Our WordPress themes and templates are designed to save you time and money, making it faster and more affordable to get the website of your dreams.
But how does that actually work? How do you strategically customize a template to get a website with high conversion rates?
We’ve got you covered — follow these steps to turn one of our customizable WordPress themes into a conversion-focused website that’s ready to make an excellent impression on your audience.
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Conversion-focused Website Step #1 | Choose the Best Template for Your Brand
Before you can start customizing your website, you need a template. We offer many different Elementor WordPress themes and page templates in the Bluchic store, but how do you know which one is right for your business?
Consider these elements as you browse the templates:
- Aesthetics: While all of our themes and templates can be customized with your brand colors and fonts, it’s still best to look for a template that aligns with your brand’s overall look. That way, it will be easier to get your website looking exactly the way you want.
- Industry-specific features: Many of our themes are designed specifically for certain types of businesses. We offer themes for coaches, beauty brands, speakers, and more! Again, you can always customize any template for your business, but choosing one that aligns with your brand makes things easier.
- Goal: Finally, consider your overall goal for your website. What do you want to accomplish? Do you want to build your email list, sell digital products, fill your appointment book, or something else? Choose a template that matches your goal. For example, ChicShop is optimized for product-based businesses, and Momentum is perfect for thought leaders and speakers.
Now that you have your template, it’s time for the fun part: customizing!
Related post: How to Choose the Perfect WordPress Theme
Conversion-focused Website Step #2 | Add Your Brand Elements & Social Proof
Start by opening up your new theme in Elementor. You’ll get more features in the paid version, but all of our themes and templates are compatible with the free version.
Now, just use Elementor’s page builder tools (we love the drag-and-drop approach) to personalize everything for your branding:
- Colors: Use your brand colors for consistency.
- Images: Use high-quality stock photos, videos, graphics, or original images that are optimized for fast load times.
- Logo: Don’t forget to incorporate your logo across your website and in the favicon (the little icon on the browser tab).
- Fonts: Using eye-catching fonts can help your brand stand out and be memorable. Choose fonts that are easy to read across all devices.
- Social proof: Don’t forget about testimonials and reviews! Social proof can have a significant impact on whether visitors decide to buy from you.
It might take a few iterations to get your website looking exactly how you want. And that’s OK! Don’t be afraid to try a few different things before your site goes live.
Related post: 4 Ways to Collect and Share Testimonials to Increase Your Conversion Rate
Conversion-focused Website Step #3 | Pay Attention to User Experience
All of our Bluchic templates include features to improve the user experience (UX). But it’s still important to keep these things in mind as you make changes to customize your template:
- Whitespace: Walls of text and too many images can make your site feel crowded. Leave some whitespace, especially around areas you want to stand out, like your CTA buttons!
- Load times: It’s important to regularly check your site’s load times, especially for images. If it takes too long for the pages to load, visitors will probably just click away.
- Navigation: We build our themes and templates with a strategic navigation design that’s SEO-friendly and built for conversion. Make the most of these features by creating concise menus and clearly naming your pages.
Related post: 7 Ways to Improve the User Experience on Your Website
Conversion-focused Website Step #4 | Optimize Your Calls-to-Action
As you customize your template or theme, keep your goal in mind. Think about what you want visitors to do, and make it as easy as possible for them to take that desired action.
For example, if your main goal is to build your email list, make sure the sign-up form is prominently displayed on your home page. If your goal is to sell digital products, use your CTA buttons to direct visitors to your online shop.
The most effective calls-to-action are clear and eye-catching. Use concise copy and CTA buttons that visually stand out.
Conversion-focused Website Step #5 | Leverage the SEO Features
Search engine optimization is another vital piece of your website. Our templates and themes are all designed to be SEO-friendly, so you don’t have to worry about learning complicated coding or SEO techniques.
Instead, just focus on making the best use of the integrated features:
- Use your keywords in headers and body copy.
- Make sure all of your pages have meta titles and meta descriptions.
- Use descriptive alt text for your images (which also improves accessibility)
- Include H1, H2, and H3 tags in your headers
Watch your metrics to understand how your content is performing. Over time, you’ll likely need to shift your keywords or update your marketing strategy to keep getting good traffic.
Related post: WordPress SEO Basics to Help You Show Up More Online
Final Thoughts
As you can see, creating a high-converting website is fast and easy — as long as you start with a good template! And that’s what you’ll find in the Bluchic store!
Every WordPress theme and template includes beautiful aesthetics and key functionality — you don’t have to worry about coding things yourself or paying an expensive web designer. Just choose your favorite template, follow the steps above (and our video tutorials) to customize it, and you’ll have a conversion-ready website in no time!
Ready to get started? Shop our WordPress themes now!
