What Email Marketing Can Do for Your Brand

Do you send emails or newsletters for your business? Or is it one of those things that just seems too complicated and time-consuming?

We get it — it can seem like a lot of work to build an email list and then consistently interact with those subscribers. You have to figure out how to get visitors to sign up for emails, write content, and decide how to react when someone unsubscribes.

It might sound like a lot, but it doesn’t have to be too complicated. Even a simple, minimalist email marketing strategy can have significant results (no matter how small your list!).

So let’s take a look at how email marketing can help your brand and what you need to do to get started.

What Email Marketing Can Do for Your Brand

1 | Top Email Marketing Stats

Not convinced that email marketing works anymore? Unsure it’s right for your brand?

Let’s take a look at some of the statistics:

4 billion people use email every day
One-third of marketers send emails weekly, and over 25% send multiple emails each month
Most smartphone users say they prefer email for brand communications
Experts estimate that email marketing revenue will top $10 billion by the end of 2023
Email marketing is used by 64% of small businesses
Over three-quarters of marketers said that email engagement has increased over the past year

Additionally, over 80% of small- and medium-sized businesses say that email is their primary means of customer acquisition. They also report an ROI of $36 for every one dollar spent — that’s 36x your investment!

What do all these numbers tell us? That email marketing works! It can be extremely effective, especially for small businesses.

If you want your brand to stand out in your space, it’s crucial to engage your customers via email.

2 | Why You Need More Than One Email List

Having an email list is better than not having one, but you know what’s even better? Segmenting your subscribers into multiple lists!

In fact, subscriber segmentation is one of the most effective email marketing strategies. Why? Because segmenting your email list makes it easy to personalize the messages you send your customers.

And — not coincidentally — email personalization is another effective marketing strategy.

It’s much easier to engage a customer’s attention with an email that’s full of the information they want — things that apply directly to them. Personalized emails tend to have higher open rates, more conversions, and fewer unsubscribers.

3 | How to Segment Your Email List

Segmenting your email list basically means dividing it into sections or groups of people. There are many criteria you can use to create those groups: demographics, interests, purchasing habits, or other behaviors.

There are countless ways to segment your email list, and you might try a few before you find the ones that work best for your business.

Here are some options to consider:

New subscribers: Send new email subscribers a specific set of onboarding emails.
High-engagement subscribers: Reward the subscribers who frequently open your messages with extra perks like discounts, sneak peeks, and exclusive offers.
Inactive customers: Creating a segment for inactive subscribers gives you the chance to send emails specifically designed to re-engage them.
Cart abandons: Make a group for people who leave without purchasing
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the things in their cart, and use the list to send follow-up emails.
Leads: Send potential leads a nurture sequence to entice them through your sales funnel.

These are just a few ways to segment your email list. Feel free to use all — or none! — of them.

You know your customers, business, and goals best. Use that knowledge to segment your list in ways that make the most sense for your brand.

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4 | How to Build an Email List

So, how do you build an email list? The goal is to get people who like your brand to sign up for your communications.

There are many email marketing platforms you can use to collect addresses. You might need to try a few before you find the one that’s the right fit for your business.

But once you choose one, the idea is to create a sign-up form that encourages visitors to provide their email addresses and agree to receive content.

5 | Top Strategies for Capturing Email Addresses

How can you encourage people to offer up their email addresses? Here are some tried-and-true strategies that we really like:

Landing page: Direct website visitors to a dedicated landing page with an integrated sign-up form.
Incentive: Offer an incentive for signing up — something valuable, like a workbook, guide, top 10 list, webinar access, email course, or template.
Pop-up: Use strategic (not annoying!) pop-ups to allow visitors to sign up.
Blog posts: Add a call-to-action to your posts to encourage readers to sign up to receive more content
Interactive content: Use a quiz to get readers invested, and have them provide their email addresses to get their results

You can also gather email addresses when people make a purchase or download a freebie from your site.

6 | What to Do When People Unsubscribe

We’ve talked about all the benefits of having an email list. But what about the downside — that sinking feeling of watching people unsubscribe?

Seeing your subscriber numbers dip can be frustrating — and it might even lead you to question your business or your offers.

But it’s best not to let unsubscribers get to you. People leave email lists all the time — we’ve done it, and you probably have too.

It usually means that the person isn’t really part of your target audience, and that’s OK. Ideally, you want most of your subscribers to be people who are really excited about your brand and offers!

Final Thoughts

Email marketing has the potential to drive sales and significantly grow your audience! If you’re not engaging your audience via email yet, now is a great time to start!

Come up with a few options for capturing email addresses and try them out. It might take you a little while to find the right strategy. And as you’re building your list, don’t forget to segment it so you can personalize the messages you send.

Want more tips on building an email list and using it effectively? Join us over in Beautiful Biz Lounge!

Our brand-new marketing guide is all about building a list of people who want to buy from you! This step-by-step guide covers everything you need to know to about email marketing:

Choosing the right email platform
Creating effective incentives
Crafting a high-converting landing page
Developing and deploying lead magnets
Interacting with your subscribers
What to do when people unsubscribe

Building and using an email list can increase your revenue and grow your brand. And this guide makes it quick and easy to develop and implement an email marketing strategy for your brand.

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And don’t forget, when you join Beautiful Biz Lounge, you get access to all of our previous marketing guides.

PLUS, you’ll enjoy monthly membership perks including customizable Canva templates, stock photos, and training materials from guest experts!

Ready to get started with email marketing? Join Beautiful Biz Lounge for just $29 per month or $197 for the whole year — that’s like getting 5 months free!

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What Email Marketing Can Do for Your Brand