Are you an entrepreneur who wants to grow your service-based business? You’re at the right place because that’s exactly what we’ll be talking about in today’s blog post!
We have had thousands of service-based business owners purchase our WordPress themes and have learned a thing or two about what it takes to grow a service-based business consistently and effectively.
Follow these steps and you’ll be on your way to having a booming service-based business in no time!
5 Ways To Grow Your Service-Based Business
1 | Identify your core offering
Before you do anything else, you need to identify your core offering first.
Do not skip this step because all other tips will fail if you don’t follow through with this one first.
You want to solve one critical problem really, really well.
Many service providers offer too many options in the beginning and it becomes difficult to become known for anything.
To truly grow your service-based business, you want to identify a core offering first before you do anything else.
Becoming known as the go-to person in a particular industry is one of the best ways to grow your service-based business because people have no question as to who to go to when they’re looking to hire out your service.
If you aren’t sure where to start, leverage what you’re naturally good at and what you’re background is in.
- What life/career experience do you have thus far in life?
- What do you enjoy doing?
- What are you good at doing?
- How can you apply this to your service-based business?
Once you’ve identified a few ideas (or maybe you only have one!) let’s do some research within your industry.
- Who are your competitors?
- What services do they offer?
- What is their pricing?
- What can you offer that differentiates you from your competitors?
Now that we’ve identified the service we’re going to provide, let’s move on!
Learn how to make your first $1,000 in business
2 | Niche down your target audience
As they say, “the riches are in the niches” and boy, is that the truth!
Now that you’ve figured out the service you’re going to provide, let’s think about who this service will be for.
Niching down your audience is going to grow your service-based business exponentially.
This may seem like an oxymoron.
You may be thinking, “how is narrowing down my audience going to help my business grow?!”
Niching down will help your service-based business stand out among your competitors.
Think about it: let’s say you’re looking to find a new hair stylist and you have very curly hair. Would you go with a random hair stylist or a stylist that specializes in cutting & styling very curly hair?
You’d probably go with the curly hair specialist!
You can dominate an industry if you niche down who it is you help.
Here are some examples of service based businesses and their niche audiences:
- Copywriter for website designers
- Virtual assistant for physical product-based businesses
- Bookkeeper for local restaurants
- Email marketer for entrepreneurial conferences
The opportunities are endless! Think about who you can best serve as well as who isn’t currently being served. Get creative!
Looking to get over the fear of niching down? Check out this podcast episode.
3 | Have a professional website
Your website is the foundation that everything else in your business is built on.
Your web presence is how people perceive you and is one of the most important parts of your brand and a key to growing your service-based business.
There are over 3.5 BILLION Google searches every day and if people aren’t able to find you online they won’t be investing in your services.
Think about it…if you don’t have a website that you’re confident in, where are people going to learn about your services? How are they going to get to learn more about YOU?
Our ChicServe WordPress theme is perfect for service-based business owners out there looking for a website template that’s easy to use, professionally designed, and an affordable price!
If you’re needing help getting your website started, check out our getting started guide!
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4 | Build authentic relationships with other service providers
Alright, our core offering is identified, our audience is selected, and our website is built.
Now it’s time to spread the word!
The best way to spread the word about your core service offering is by building relationships with other service providers who offer a different service than you.
Word of mouth referrals is the best kind of marketing you can do to grow your service-based business. And bonus! It’s free.
Not sure where to find people to connect with?
Search on Instagram, find relevant Facebook groups, go to local meetups, find podcasts to listen to. There are plenty of ways to meet people both online and off!
Service providers that can partner well together:
- Copywriters and graphic designers
- Marketers and business coaches
- Virtual assistants and bookkeepers
- Online business managers and social media specialists
Brainstorm a few service providers that would be beneficial to reach out and start networking!
The fool-proof strategy to effectively growing a business
5 | Exceed expectations with your clients
Once you’ve started working with a few clients, it’s time to deliver exceptional results.
The best marketer for your service-based business is the current clients you’re working with.
If they’re singing your praises, others are bound to listen.
It makes it a no-brainer to work with you and soon you’ll have clients flooding your email inbox.
Before you can significantly grow your service-based business you want to deliver such a high level of quality work that people are dying to work with you.
Tips on exceeding client expectations:
- Always under promise and over deliver
- Give deliverables in a timely manner
- Be honest and admit mistakes (it happens)
- Care for the work like it’s your own business
- Go the extra mile – send a small gift or thank you note, add in a bonus, etc
Growing your service-based business can take time but if you follow the steps above you’ll be well on your way to building a business that lasts.
If you want more tips like these, join us on our email list! We share weekly tips, tricks, and insight into what it’s like to run our business (messiness included!).
And if you’re a service-based business looking to upgrade your web presence, be sure to check out our ChicServe theme!