Oftentimes, your website’s landing page is the first interaction that potential clients or customers will have with you, and of course, your brand.
Maybe they found you through a Facebook group or perhaps they saw a guest post from you on another site.
At any rate, they’ve found you and now that they’re on your landing page, the timer has started and the clock is ticking.
Now is your chance to reel in these potential new customers and keep them hooked, creating life-long partnerships that take your growth from stagnant to an explosion.
Want to learn the six landing page tips that will explode business growth and skyrocket your sales? Scroll on!
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1 | Stick to your brand
Every part of your website’s landing page must be aesthetically similar, and in line with the brand image you’ve created.
This goes for fonts, colors, graphics, and even the amount of whitespace on the page.
Below is an example of our Landing Page Templates landing page (so meta, right?!) as an example:
As you can see, we have plenty of white space on this page so people can easily read the content. You don’t want to smush too much content together, otherwise people’s eyes will glaze over.
Also, you’ll notice that the top of the page is very in line with our branding: a styled stock photo with a light pink overlay. If you check out the rest of our website, it’s very congruent with our brand so people don’t even feel like they’re on a separate landing page.
Another thing to take into account when considering your site’s branding is the copy.
Your website’s copy–from posts and bios to menus and buttons–should be consistent with your brand as well. This is crucial but often overlooked.
While your site should always look and sound professional, if your product or service is fun, and you’re fun, and your potential clients are fun, there’s no reason not to have a website that reflects your personality. Maybe that’s the occasional exclamation point or emoji, or maybe it’s a sneaky reference to that movie you know every one of your clients has seen at least 20 times.
When you already talk, look, and act like a website your potential clients would be attracted to, pitching them your product or service is that much easier.
Related Post: Want to learn 7 ways to drive traffic to your lead magnets? You gotta check out this post!
2 | Narrow down your audience and your offering
You can’t be everything to everyone–this is as true in your life as it is in your business.
You can’t try to help every single person in every situation with your business. It’s exhausting, and more than that, it isn’t what your potential clients want to see!
Find out as much as you can about your ideal audience by asking questions about them such as:
- What is their demographic (age, gender, income bracket, etc.)?
- What do they need help with–and how do you provide that help?
- What do they read/watch/listen to?
- What are their hobbies?
- How do they spend their time?
- Who do they follow online?
Once you know the answers to these questions, you’re ready to narrow down your service.
A few more questions to ask yourself:
- What specific problem do you want to solve for your audience?
- What skill do you have that you want to use to help them succeed in their business or their life?
- How does your expertise set you apart from your competition?
Be willing to project this confidence into every piece of copy on your site, using “I will” statements to make it clear how you will make your clients’ lives easier and more productive.
Related Post: A Step-by-Step Guide to Turn Your Services Into Products
3 | Have ONE Call to Action
Now that you’ve got your new website visitors hooked by looking and speaking like a brand they’d be interested in, you want to make sure they don’t get distracted by too many offerings on this landing page.
Landing pages shouldn’t have several options for people to take, they should be specific to one product or service.
The last thing you want is for your customers to get distracted and leave the site without signing up for your emails or buying a product!
Related Post: Want your website to help you attract more clients and quality leads? This blog post is for you.
4 | Know your purpose
Similar to knowing your audience and your service, being able to communicate the purpose of your site clearly is crucial to growing your business.
We can give you all the landing page tips in the world, but if you don’t know your purpose you won’t get very far.
More questions to ask yourself:
- What kind of results are you expecting from this landing page?
- Do you want to drive more people to a specific service, product, or program?
- How many leads or purchases do you want to get from this particular landing page?
Remember, be as specific as possible!
Whatever your site’s purpose, make sure that you know it inside and out so that with every modification to the site, you can ask yourself whether or not it aids your purpose.
If so, great! If not, maybe rethink that change. 🙂
Related post: 5 Ways to Fall Back in Love with Your Website
5 | Break up your text
Leave room for whitespace! Breaking up chunks of text not only makes your website easier to read and process upon first glance, but it also helps to highlight key ideas.
Some easy ways to break up text include using:
- Bullets
- Imagery
- Various fonts (not too many!)
- Bold, italics, underlines, etc.
…to make your key messages stand out and help your potential clients understand the main idea of your site that much quicker!
Related post: Check out the 7 ways to improve the user experience on your website.
6 | Include testimonials
Real people are always interested to know what other real people think of a product or service they’re considering. This landing page tip is crucial to increasing conversions.
Having stellar testimonials from your current or previous clients dramatically increases your odds of signing on new clients and growing your business.
Going back to our very own Landing Page Templates landing page example that we mentioned above, here is one of the testimonials we include:
We chose this one from Elle Drouin from the Styled Stock Society because she’s specific about the results she’s gotten from our product: a 10% increase in revenue. Who doesn’t want an easy 10% increase in revenue?
If you don’t have any testimonials from current or past customers, just ask!
Most of the time, these clients are all too happy to provide a quick blurb about the work you did for them–and it garners free PR for a quick tagline with their business as well. Voila, a mutually beneficial partnership!
Final Thoughts
Your website is the very first impression that people get of your business–so you want it to be a great impression, and you want your mission to be clear. Easy enough, right?
How are you going to implement these landing page tips for your own business? We’d love to hear from you! Comment on this post on Facebook to let us know!