If you want to sell more digital products, you need more potential customers to visit your website. Once they’re on your site, you can use your sales funnel and conversion-focused copy to encourage them to make a purchase.
So how do you get more people to visit your website? The answer is search engine optimization (SEO). A good SEO strategy helps your website (and product landing pages) get better rankings in search engine results. And the higher your ranking is, the more likely people are to see and click through to your website.
Trying to find the right SEO strategy can be overwhelming, especially when it comes to the technical aspects of your website. But you don’t have to be an SEO expert to make improvements!
We’ve got an SEO blueprint specifically designed for online business owners who sell digital products. Read on for simple, practical tips you can use right away to improve your website’s SEO.
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SEO Blueprint #1: Perform Keyword Research
When was the last time you conducted keyword research? Keywords change often, so staying updated on the words and phrases people use to search for products like the ones you sell is essential.
Once you know which keywords are most relevant to your offers, you can update the copy on your website to incorporate those words and phrases. Follow these best practices:
- Choose specific phrases: Consider prioritizing specific long-tail keywords relevant to your products.
- Don’t use keyword stuffing: Focus on using keywords naturally throughout your content.
- Remember the headers: Make sure you get some keywords into your headers and subheaders.
Once you’ve updated your keywords, monitor your metrics to see how your website performs.
Related post: How to Get Started With SEO
SEO Blueprint #2: Update Your Product Descriptions
Now that you’ve decided which keywords and phrases you want to focus on, it’s time to update your product descriptions.
It’s easy to think that keywords only matter for your “main” website pages, like the Home page. But it’s crucial to write SEO-friendly product descriptions — that increases the chances that your products will show up in search results.
As you update your product descriptions, focus on natural language that reads well. Don’t sacrifice readability for the sake of getting in more keywords.
Related post: How to Write Great Product Descriptions That Sell
SEO Blueprint #3: Optimize Your Website
Now that you’ve strategically added keywords to your product descriptions, it’s time to take a look at the rest of your website. Here are some steps you can take to encourage better search results:
- Update metadata: Check that your title tag, meta descriptions, and product-page headers/subheaders include relevant keywords. Check that the metadata for each page is accurate.
- Add more internal links: Make it easier for visitors to navigate your website by adding internal links. Think strategically — connect relevant product pages, blog posts, and other content to give your site a structure that makes sense to people and search engine bots.
- Improve site speed: How fast your site loads is crucial to user experience and impacts your search engine ranking. Use tactics like browser caching and image compression to reduce load times.
- Make it mobile-friendly: More people prefer to use a mobile device over a traditional computer to browse the internet. Ensure your website has a responsive design optimized for mobile search.
You can also consider using structured data markup on your product pages to increase the chance that they’ll appear as rich snippets.
Related post: WordPress SEO Basics to Help Your Show Up More Online
SEO Blueprint #4: Create Valuable Content
Content marketing can be extremely effective. Strategic content offers a great chance to use keywords, which can help search engines find your site and products. Plus, well-designed content can also improve user experience, increasing the chance that a visitor will want to buy from you.
When you’re developing content, don’t just think about keywords. Focus on your human audience — create content that’s valuable to them. Think about content that could help them learn more about your products and improve their experience:
- Blog posts
- Video tutorials
- Case studies
- User guides
You don’t always have to pitch your products — in fact, it’s important to offer your audience content that’s simply there to help them. Doing so helps build your reputation as a trustworthy brand, and it can also improve your website’s authority, which is an important factor in search rankings.
Related post: Your System for Repurposing Content for More Reach & Revenue
SEO Blueprint #5: Gather Testimonials
Finally, don’t forget about testimonials and reviews. Adding these to your site doesn’t just improve user experience — it can also have a positive impact on search engine results.
Testimonials and reviews add more relevant content to your website — content that you don’t have to create! This additional content can help improve SEO, and it also offers social proof to visitors who are trying to decide whether to purchase from you.
Related post: 4 Ways to Collect and Share Testimonials to Increase Your Conversion Rate
Final Thoughts
A well-designed SEO strategy can help you sell more digital products. Take a little time to research keywords and use them to update your content and product descriptions.
Then, consider the other aspects of your site, like metadata, navigation, and mobile-friendliness. Do you need to make some improvements? Don’t worry — it’s easy with one of our affordable WordPress themes.
All of our themes and funnel templates are SEO-friendly. They include essential features like mobile optimization and strategic navigation. All you need to do is choose a WordPress theme or funnel template and customize it for your brand — you’ll have an SEO-friendly site in no time!