How to Use Re-Engagement Email Sequences | Want to encourage previous customers to buy from you again? Re-engagement email sequences can motivate people to be repeat buyers.

It’s always exciting to get a new customer. But what about your existing customers? Wouldn’t it be great if you could get them to buy from your shop again? 

Bumping up your sales isn’t always a matter of finding new customers. A sale is a sale — and 

getting a past customer to buy from you can be easier than attracting a brand-new shopper. It can also be more cost-effective!

Studies show that acquiring a new customer can cost five times more than retaining an existing customer, and simply increasing your “return buyers” by 5% can increase profits 25-95%!

So how do you increase lifetime value of a customer, make more money, and cut your own costs? Use re-engagement email sequences! 

Using Re-Engagement Email Sequences to Attract Past Buyers

1 | Why Repeat Customers Are Important

If you want to grow your business, you need new customers. You always want to be increasing the number of people who know your brand and are excited about your offers.

But existing customers are just as important. Getting a sale from a past buyer often takes less effort than attracting an entirely new customer. 

Your existing customers already know your brand, and they’ve seen exactly what you can offer. Sometimes, all you need to do to get a sale is remind them of your offers or give them a little incentive to make another purchase.

That’s where re-engagement email sequences come in. Your existing customers are already on your email list — so you’ve got an easy way to reach them! All you need is a sequence designed to turn past buyers into active customers again.

Related post: How to Use Testimonials to Drive Conversions

2 | Create a New Offer 

The first option you have to re-engage past customers is to create a new offer campaign just for them. This is a good choice when you’re already working on a new offer. 

As you create your offer and your launch runway, develop a separate set of warm-up emails for past customers. The goal is to show them what you’ve been working on recently and get them excited to see your new offer. 

Another option is to create a new offer just for your existing customers. This can be very effective, especially if your target audience tends to get excited about exclusive opportunities.

Offering past customers an exclusive product (or early access to a new item) helps them feel appreciated, which can encourage them to purchase from you again.

Related post: Why You Should Beta Test Your Offers (& How to Do It Successfully)

3 | Send a Product Roundup

You don’t have to create a new offer (or a whole campaign) for your previous customers. Another option is to send an email reminding them of what’s in your shop.

A product roundup email sequence gives your past customers a peek at your top products — or whichever items you want to highlight. Depending on how long it’s been since a customer made a purchase, many of your current offers may be “new” to them.

But a product roundup can be effective even for recent customers. It reminds them of other items they considered when they last shopped. And if they enjoyed the last purchase they made from you, a product roundup can be the perfect nudge to get them to buy something else.

How can you encourage past buyers to make another purchase from your shop? Create a re-engagement email sequence. Find out how to build an effective one!Click To Tweet

4 | Offer a Discount Code

An even simpler option is to just send out an exclusive discount or incentive to your past buyers. Of course, you could combine an incentive with a product roundup or new offer, but you don’t necessarily have to.

Oftentimes, an exclusive coupon or a perk like free shipping can be enough to get a past customer to make a new purchase.

5 | Give Them a Bonus

An alternative to a discount code is a bonus product. Let previous customers know that they’ll get something extra if they purchase again. 

If you’ve got a template shop, consider offering a free PDF training course with their purchase. If your shop sells physical products, you could include a free sample or an inexpensive item that pairs well with whatever they purchase.

Remember, all you’re trying to do is nudge previous buyers into making another purchase. You already know they like what you have to offer — so give them more of that for free!

Related post: How to Create a Diveaway for Your Health & Wellness Audience

Final Thoughts 

Once you’ve built a group of customers, you can use re-engagement email sequences to remind them of your offers and encourage them to buy again. 

But it’s not always enough to just create and send a solid email sequence. You also need to make it as easy as possible for customers (new and returning) to buy from you. 

That means your website should be beautiful, on-brand, and easy to navigate. Plus, it should be consistent across all devices, from a desktop computer to a mobile browser. 

Sounds like a tall order, but we’ve made it easy. All of our templates are gorgeous, customizable, and easy to use. Just choose your favorite, customize it for your brand, and give your customers a simple and satisfying buying experience.

Check out the Bluchic Shop to see all of our WordPress themes, funnel templates, Canva templates, and add-on tools! We have a template that will work for the types of products or offers you sell.

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