Visual consistency in your brand is key if you want to stand out and create a name for your business. Your brand has the power to build trust and evoke emotion in your customers. You want them to feel those same emotions every time they see your brand — across multiple mediums! Visual consistency can […]
Now that we’re easing into spring (finally!), things are in full swing for your business. But you want to make sure you continue building momentum instead of going stagnant. One way to do that? Spring cleaning. We’re not talking about your home, office, or garage — we’re talking about your website. That’s because your site […]
Your website is the ultimate representation of your business. It’s the one place people can learn about who you are and what you do, invest in your products and services, and decide whether they want to become long-time brand loyalists. In other words: Your website is really important. Without regular check-ins and updates, however, your […]
As a personal brand or service provider, it can be hard to write a copy for your website that sounds like you. On one hand, you want it to sound professional and helpful, but you want to avoid sounding too formal and stuffy. You also don’t want it to sound so friendly and casual that […]
In honor of International Women’s Day on March 8, and Women’s History Month, we’re shining the spotlight on some of our favorite women-owned businesses — and the major crushes we have on their websites. At Bluchic, we’re all about designing feminine, gorgeous WordPress themes and templates to help female entrepreneurs create and launch their dream […]