• How to Use Testimonials to Drive Conversions

    With most purchases happening online, it’s hard not to avoid testimonials and reviews. Think about it: How many times have you browsed clothing stores, beauty products, restaurants, and everything in between without reading reviews? Probably not that many – if at all.  The truth is, reviews (AKA: testimonials) are just as important for your business […]

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  • How to Create Your Brand Guidelines in Just a Few Hours

    A brand style guide is what brings together your basic brand elements, keeping it consistent in order to help you grow your reach. Typically, a brand guide shows your logos in all forms, your color palette with hex codes, typography selections, and image inspiration. Having a style guide is invaluable as your business is growing! […]

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  • Time to Update Your Brand? 4 Elements to Review

    You know when you look in your closet and you don’t love everything you see? That’s when it’s usually time to start adding in new pieces and freshening things up! The same goes for your business’s brand — with a few exceptions. After all, you’ve worked hard to build a brand that’s gorgeous and recognizable. […]

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  • What to Include on Your PR Page on Your Site

    Public relations (PR) can help you build your expertise, tell your brand’s story, create a positive relationship with other brands and people in your industry, and grow your reach.  But the more “relations with the public” you have, the more you need to make it easy for people to connect with you, ask you questions, […]

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  • How to Market Your Business Through PR & Podcasts

    What is marketing, really? It’s not just one thing — it encompasses creating valuable content, building relationships and networking, promoting your products or services, and more.  While the overall goal of marketing is to drive traffic to your business and increase sales, it’s not always just talking about your services or offers. Instead, it can […]

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